Industry Analysis & Industry Trends
Toy retailing has been a crowded industry over the past five years. Increasing levels of competition both within and external to the industry have created a challenging marketplace for retailers. As a result, industry sales have posted modest growth of 1.1% per annum over the five years through 2011-12. Along with mounting competition, the trading landscape for toy retailers has also been affected by fluctuations in the level of real household disposable income, consumer confidence and trends in the overall share of the UK population aged 0 to 14 years, which is regarded as the key consumer market for toys.
Toy retailing has undergone considerable change since its early days. Once dominated by specialist retailers, toy retailing has become a crowded market... purchase to read more
Industry Report - Industry Analysis Chapter
Toy retailers have faced a tough trading landscape over the past five years. Industry operators experienced mounting competition from internal and external players, which created a crowded market and led to fierce price-based competition. Trading conditions for toy retailers over the five years through 2011-12 were also affected by annual fluctuations in real household disposable income, consumer confidence and the relative share of UK consumers aged 0 to 14. However, above all else, sales were driven by the growing phenomenon of children outgrowing toys at a younger age (compared with five years ago). The resulting impact of these changes culminated in weak sales growth of 1.1% per annum for the toy retailing market in the five years through 2011-12... purchase to read more