Industry Analysis & Industry Trends
Tea is a distinctly British beverage and more than 60 billion cups of tea are consumed per year in the United Kingdom alone. Britons are among the world's biggest tea consumers, with over 1,200 varieties of tea available to choose from. Most tea consumed in the United Kingdom is black tea, made primarily from a blend of East African and South Asian tea leaves. Since very little tea is actually grown in the United Kingdom, the industry is highly dependent on global supplies, which are affected by the weather, crop diseases, domestic political situations and other external factors. The UK industry is dominated by multinational giants like Tata Global Beverages and Unilever, which are vertically integrated and boast a strong portfolio of brands such as Tetley, PG Tips and Lipton... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Tea Processing industry is in the mature stage of its life cycle. Per capita consumption of black tea has been falling for over a decade. Producers have tried to offset this by focusing on popular, higher value green and herbal blends, as well as premium black teas.
The industry is characterised by high market penetration and a range of well-established products and manufacturers. Although barriers to entry remain moderate, the industry is dominated only by a few producers that compete fiercely for market share, restricting the number of new entries. Due to the saturation of the domestic market, it is important for producers to stimulate demand by introducing innovative products with exotic flavour infusions, clever packaging and promotional initiatives... purchase to read more