Industry Analysis & Industry Trends
Industry revenue is expected to decline over most of the five years through 2011-12. This is mainly attributable to import competition, as many of the major sporting goods brands are manufactured overseas. According to HM Revenue and Customs, the value of imports will fall at an annual rate of 1.1% over the five years through 2011-12, to £713.2 million. However, imports will account for about 73.4% of domestic demand in 2011-12, up from 69.1% in 2007-08. The major sources of imports are Asia (China in particular) and the United States.
Over the five years through 2011-12, industry revenue is expected to decline at an annual rate of 2.2% to total £545.3 million... purchase to read more
Industry Report - Starting a New Business Chapter
IBISWorld estimates that barriers to entry into this industry are medium. New companies would need to spend large sums on advertising in order to compete with existing brands and imports. There are well-established brands in the market place, and demand is partly based on price and product reputation. For example, US-based golf club manufacturer Callaway states that it competes on the basis of technology, quality, performance and price. As a result, new competitors need to differentiate themselves from existing brands. In addition to advertising, new competitors need to spend large sums on technology and on setting up manufacturing facilities... purchase to read more