Industry Analysis & Industry Trends
The Spirit Production industry has performed well during the past five years. Challenging economic conditions and the long-term decline in spirit consumption have constrained domestic consumption of spirits for most of the period. However, this has been more than offset by a boom in demand for exports, particularly of Scotch whisky. Demand for whisky has soared in emerging markets across Asia, Latin America and Africa due to aspirational spending by young affluent consumers. Robust export demand and product innovation are estimated to underpin growth of 6.4% in 2014-15. During the five years through 2014-15, revenue is estimated to grow at a compound annual rate of 4.9% to £5.6 billion.
Industry profitability is estimated to grow moderately over the period... purchase to read more
Industry Report - Industry Products Chapter
Whisky is a type of distilled alcohol that, under UK law, must be produced in Scotland. There are three major types of whisky: single grain, single malt or blended. Over 90% of the whisky produced in Scotland is blended and contains both malt and grain whisky. The average blended Scotch is between 60% and 85% grain whisky. Scotch whisky can vary in alcohol content from anywhere between 40% and 95% alcohol by volume. Whisky was overtaken by vodka as the highest selling spirit in the United Kingdom in 2008. Although whisky has struggled to appeal to younger drinkers, it is easily the most popular UK spirit export, accounting for £4.2 billion of industry exports in 2012... purchase to read more