Search Engines in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Search Engines Market Research Report | SIC J63.120 | Mar 2015

Status update: Social media will remain a strong competitive threat as an alternative location for advertisements

IBISWorld’s Search Engines market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Google Inc. Google Inc. market share
Microsoft Ltd Microsoft Ltd market share
Yahoo! Inc. Yahoo! Inc. market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Search Engines industry is the perfect example of a concentrated market structure, since just three companies control almost the whole industry and the largest dominates with nearly a 90% market share. Industry operators provide web portals that generate and maintain extensive databases of internet addresses. Industry participants generate the majority, if not all, of their revenue from advertising. The technological revolution, which has seen more of the UK public connected to the internet, together with a boom in e-commerce has made the industry one of the most innovative and successful.

The success of the industry is largely based on the ability of industry giants to offer efficient and cost-effective advertising methods... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Search Engines industry is in the growth phase of its life cycle. Over the decade through 2019-20, the value the industry adds to the economy is anticipated to grow at a compound annual rate of 10.5%, while the UK economy is expected to grow at a compound annual rate of 2.2% over the same period. New technology and services, faster internet speeds and increasing broadband penetration have combined to send the Search Engines industry into a period of supercharged growth over the past decade. The industry even continued growing through the recession, bucking the trend of tumbling advertising revenue in traditional media. Increasing use of traditional search services was driven by growth in the number of internet users... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Search Engines Industry?

This industry covers the operation of search engines and other websites that act as portals to the internet. Typically these platforms allow users to search through and filter the information available on the internet. Firms generate revenue by selling advertising space or sponsoring search results presented to portal users.

Industry Products
Search adsDisplay adsLicensingSubscription
Industry Activities
Providing internet search and filtering servicesProviding targeted online advertisingOffering web-based applications

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