Industry Analysis & Industry Trends
The Search Engines industry is the perfect example of a concentrated market structure, since just three companies control almost the entire industry and the largest has over a 90% market share. Industry operators provide web portals that generate and maintain extensive databases of internet addresses. Industry participants generate the majority, if not all, of their revenue from advertising. The technological revolution, which has resulted in more of the UK public being connected to the internet, and a boom in e-commerce have made the industry one of the most innovative and successful.
The success of the industry is largely based on the ability of industry giants to offer efficient and cost-effective advertising methods... purchase to read more
Industry Report - Industry Investment Chapter
The Search Engines industry has a low level of capital intensity. In 2015-16, for every pound spent on capital, operators typically spend £12.40 on wages. Companies still rely heavily on capital expenses, but the complexity of its processes requires them to pay high salaries to employees. This young, technologically intensive industry requires a significant number of highly skilled workers. Search engines are major employers of software engineers, programmers and IT specialists. Similar to other varieties of software development, the initial product development stages of a search engine require the most labour from highly paid software engineers and programmers. Reflecting this, a search engine company typically has a very high average wage... purchase to read more