Industry Analysis & Industry Trends
The Search Engines industry is the perfect example of a concentrated market structure, since just three companies control almost the whole industry and the largest dominates with nearly a 90% market share. Industry operators provide web portals that generate and maintain extensive databases of internet addresses. Industry participants generate the majority, if not all, of their revenue from advertising. The technological revolution, which has seen more of the UK public connected to the internet, together with a boom in e-commerce has made the industry one of the most innovative and successful.
The success of the industry is largely based on the ability of industry giants to offer efficient and cost-effective advertising methods... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Search Engines industry exhibits a high level of concentration as the three largest enterprises in the industry control 98.9% of the search traffic in the United Kingdom and a search by a user is almost always done using one of the three sites. The unparalleled technology and sophisticated algorithms have enabled these operators to create a superior service to that of rivals, which has allowed a greater control of the market over the past five years. As time has gone on, these operators have been able to remain one step ahead through making further adjustments and improvements to their search engines and have undertaken aggressive, much needed merger and acquisition activity to keep growing user base and the range of services offered... purchase to read more