Industry Analysis & Industry Trends
The Search Engines industry is the perfect example of a concentrated market structure, since just three companies control almost the whole industry and the largest dominates with nearly a 90% market share. Industry operators provide web portals that generate and maintain extensive databases of internet addresses. Industry participants generate the majority, if not all, of their revenue from advertising. The technological revolution, which has seen more of the UK public connected to the internet, together with a boom in e-commerce has made the industry one of the most innovative and successful.
The success of the industry is largely based on the ability of industry giants to offer efficient and cost-effective advertising methods... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Search Engines industry is in the growth phase of its life cycle. Over the decade through 2019-20, the value the industry adds to the economy is anticipated to grow at a compound annual rate of 10.5%, while the UK economy is expected to grow at a compound annual rate of 2.2% over the same period. New technology and services, faster internet speeds and increasing broadband penetration have combined to send the Search Engines industry into a period of supercharged growth over the past decade. The industry even continued growing through the recession, bucking the trend of tumbling advertising revenue in traditional media. Increasing use of traditional search services was driven by growth in the number of internet users... purchase to read more