Industry Analysis & Industry Trends
The Search Engines industry is the perfect example of a concentrated market structure, since just three companies control almost the whole industry and the largest dominates with a 90% market share. Industry operators provide web portals that generate and maintain extensive databases of internet addresses. Industry participants generate the majority if not all their revenue from advertising. The technological revolution, which has seen more of the UK public connected to the internet, and a boom in e-commerce has made the industry one of the most innovative and successful.
The success of the industry is largely based on the ability of industry giants to offer efficient and cost-effective advertising methods... purchase to read more
Industry Report - Industry Locations Chapter
The online nature of the industry removes all restrictions as to the geographic location of enterprises. Whilst many other businesses, involved in other activities, have the need to be in close proximity to their target markets, search engine companies are able to operate from anywhere. This is because their services are offered over the internet, requiring their users to have internet connectivity and a hardware device through which they can access software applications enabling search engine use. The ability of users to access search engine services remotely removes the geographic barriers that businesses in other industries face... purchase to read more