Industry Analysis & Industry Trends
The Search Engines industry is the perfect example of a concentrated market structure, since just three companies control almost the entire industry and the largest has over a 90% market share. Industry operators provide web portals that generate and maintain extensive databases of internet addresses. Industry participants generate the majority, if not all, of their revenue from advertising. The technological revolution, which has resulted in more of the UK public being connected to the internet, and a boom in e-commerce have made the industry one of the most innovative and successful.
The success of the industry is largely based on the ability of industry giants to offer efficient and cost-effective advertising methods... purchase to read more
Industry Report - Industry Products Chapter
The main purpose of a search engine is to offer users answers and web links that match the search term or keyword they entered. It ploughs through large volumes of catalogued data to direct the user to the correct website. However, search engines generate their revenue by connecting advertisers, brands and businesses with consumers. The more popular a web destination, the more advertising revenue it can earn. This acts as an incentive to provide useful services like search engines for free in order to maximise the number of visitors and maximise advertising revenue.
After the user enters a search term, advertisements related to that word are displayed alongside the search results... purchase to read more