Industry Analysis & Industry Trends
The Search Engines industry is the perfect example of a concentrated market structure, since just three companies control almost the whole industry and the largest dominates with nearly a 90% market share. Industry operators provide web portals that generate and maintain extensive databases of internet addresses. Industry participants generate the majority, if not all, of their revenue from advertising. The technological revolution, which has seen more of the UK public connected to the internet, together with a boom in e-commerce has made the industry one of the most innovative and successful.
The success of the industry is largely based on the ability of industry giants to offer efficient and cost-effective advertising methods... purchase to read more
Industry Report - Industry Investment Chapter
The Search Engines industry has a moderate level of capital intensity. In 2014-15, for every pound spent on capital, operators typically spend £6.75 on wages. As a young, technologically intensive industry, it requires a significant number of highly skilled workers. Search engines are major employers of software engineers, programmers and IT specialists. Similar to other varieties of software development, the initial product development stages of a search engine require the most labour from highly paid software engineers and programmers. Reflecting this, a search engine company typically has a high average wage. Wages are estimated to account for 27% while depreciation accounts for 4%... purchase to read more