Industry Analysis & Industry Trends
The Search Engines industry is the perfect example of a concentrated market structure, since just three companies control almost the whole industry and the largest dominates with nearly a 90% market share. Industry operators provide web portals that generate and maintain extensive databases of internet addresses. Industry participants generate the majority, if not all, of their revenue from advertising. The technological revolution, which has seen more of the UK public connected to the internet, together with a boom in e-commerce has made the industry one of the most innovative and successful.
The success of the industry is largely based on the ability of industry giants to offer efficient and cost-effective advertising methods... purchase to read more
Industry Report - Industry Analysis Chapter
The Search Engines industry has mastered its ability to draw advertising revenue away from traditional media into its own pocket. Industry operators offer users a search function that ploughs through volumes of data using specific keywords to present the results that match most closely. By developing and refining advertising platforms, the industry's capacity to direct significant levels of traffic towards clients' websites and products has made it an advertising goldmine. This has been helped by the internet frenzy that has swept across the nation. Since over 80% of UK households have internet and a growing share of transactions are being performed online, the astounding growth of search engines comes as no surprise... purchase to read more