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Search Engines in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Search Engines Market Research Report | SIC J63.120 | Jun 2013

Searching for more: Innovation is the key in this fast-growing, highly concentrated industry

IBISWorld’s Search Engines market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
Google Inc. Google Inc. market share
Microsoft Ltd Microsoft Ltd market share
Yahoo! Inc. Yahoo! Inc. market share
Industry Statistics & Market Size
Revenue
£904m
Annual Growth 09-14
8.3%
Annual Growth 14-19
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Profit
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Employment
4,811
Businesses
848
Industry Analysis & Industry Trends

The Search Engines industry is the perfect example of a concentrated market structure, since just three companies control almost the whole industry and the largest dominates with a 90% market share. Industry operators provide web portals that generate and maintain extensive databases of internet addresses. Industry participants generate the majority if not all their revenue from advertising. The technological revolution, which has seen more of the UK public connected to the internet, and a boom in e-commerce has made the industry one of the most innovative and successful.

The success of the industry is largely based on the ability of industry giants to offer efficient and cost-effective advertising methods... purchase to read more

Industry Report - Industry Products Chapter

The main purpose of a search engine is to offer users answers and web links that match the search term or keyword they entered. It ploughs through large volumes of catalogued data to direct the user to the correct website. However, search engines generate their revenue by connecting advertisers, brands and businesses with consumers. The more popular a web destination, the more advertising revenue it can earn. This acts as an incentive to provide useful services like search engines for free in order to maximise the number of visitors and maximise advertising revenue.

Search ads

After the user enters a search term, advertisements related to that word are displayed alongside the search results... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Search Engines Industry?

This industry covers the operation of search engines and other websites that act as portals to the internet. Typically these platforms allow users to search through and filter the information available on the internet. Firms generate revenue by selling advertising space or sponsoring search results presented to portal users.

Industry Products
Search adsDisplay adsLicensingSubscription
 
Industry Activities
Providing internet search and filtering servicesProviding targeted online advertisingOffering web-based applications


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