Industry Analysis & Industry Trends
The Search Engines industry is the perfect example of a concentrated market structure, since just three companies control almost the whole industry and the largest dominates with a 90% market share. Industry operators provide web portals that generate and maintain extensive databases of internet addresses. Industry participants generate the majority if not all their revenue from advertising. The technological revolution, which has seen more of the UK public connected to the internet, and a boom in e-commerce has made the industry one of the most innovative and successful.
The success of the industry is largely based on the ability of industry giants to offer efficient and cost-effective advertising methods... purchase to read more
Industry Report - Starting a New Business Chapter
The Search Engines industry has moderate barriers to entry. The way to break into the industry is through innovation. This can come either in the form of a technological breakthrough or an idea for a new service application that can attract visitors, or a combination of the two. Achieving this is difficult in terms of the skill required, but need not be restrictively capital-intensive, which may signify low barriers to entry. Additionally, while the industry is dominated by the likes of Google, there is always the chance that a good enough new technology can destabilise the status quo. Google itself was founded on the basis of a search algorithm that was more efficient and more effective than those used by existing search engines... purchase to read more