Search Engines in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Search Engines Market Research Report | SIC J63.120 | Jun 2014

Searching for more: Innovation and targeted marketing are the key words for growth

The Search Engines market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Google Inc. Google Inc. market share
Microsoft Ltd Microsoft Ltd market share
Yahoo! Inc. Yahoo! Inc. market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Search Engines industry is the perfect example of a concentrated market structure, since just three companies control almost the whole industry and the largest dominates with nearly a 90% market share. Industry operators provide web portals that generate and maintain extensive databases of internet addresses. Industry participants generate the majority if not all their revenue from advertising. The technological revolution, which has seen more of the UK public connected to the internet, and a boom in e-commerce has made the industry one of the most innovative and successful.

The success of the industry is largely based on the ability of industry giants to offer efficient and cost-effective advertising methods... purchase to read more

Industry Report - Starting a New Business Chapter

The Search Engines industry has moderate barriers to entry. The way to break into the industry is through innovation. This can come either in the form of a technological breakthrough or an idea for a new service application that can attract visitors, or a combination of the two. Achieving this is difficult in terms of the skill required, but need not be restrictively capital-intensive, which may signify low barriers to entry. Additionally, while the industry is dominated by the likes of Google, there is always the chance that a good enough new technology can destabilise the status quo. Google itself was founded on the basis of a search algorithm that was more efficient and more effective than those used by existing search engines... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Search Engines Industry?

This industry covers the operation of search engines and other websites that act as portals to the internet. Typically these platforms allow users to search through and filter the information available on the internet. Firms generate revenue by selling advertising space or sponsoring search results presented to portal users.

Industry Products
Search adsDisplay adsLicensingSubscription
Industry Activities
Providing internet search and filtering servicesProviding targeted online advertisingOffering web-based applications

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