Search Engines in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Search Engines Market Research Report | SIC J63.120 | Mar 2015

Status update: Social media will remain a strong competitive threat as an alternative location for advertisements

The Search Engines market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Google Inc. Google Inc. market share
Microsoft Ltd Microsoft Ltd market share
Yahoo! Inc. Yahoo! Inc. market share
Industry Statistics & Market Size
Annual Growth 10-15
Annual Growth 15-20
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Industry Analysis & Industry Trends

The Search Engines industry is the perfect example of a concentrated market structure, since just three companies control almost the whole industry and the largest dominates with nearly a 90% market share. Industry operators provide web portals that generate and maintain extensive databases of internet addresses. Industry participants generate the majority, if not all, of their revenue from advertising. The technological revolution, which has seen more of the UK public connected to the internet, together with a boom in e-commerce has made the industry one of the most innovative and successful.

The success of the industry is largely based on the ability of industry giants to offer efficient and cost-effective advertising methods... purchase to read more

Industry Report - Industry Key Buyers Chapter

The Search Engines industry exhibits a high level of concentration as the three largest enterprises in the industry control 98.9% of the search traffic in the United Kingdom and a search by a user is almost always done using one of the three sites. The unparalleled technology and sophisticated algorithms have enabled these operators to create a superior service to that of rivals, which has allowed a greater control of the market over the past five years. As time has gone on, these operators have been able to remain one step ahead through making further adjustments and improvements to their search engines and have undertaken aggressive, much needed merger and acquisition activity to keep growing user base and the range of services offered... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Search Engines Industry?

This industry covers the operation of search engines and other websites that act as portals to the internet. Typically these platforms allow users to search through and filter the information available on the internet. Firms generate revenue by selling advertising space or sponsoring search results presented to portal users.

Industry Products
Search adsDisplay adsLicensingSubscription
Industry Activities
Providing internet search and filtering servicesProviding targeted online advertisingOffering web-based applications

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