Industry Analysis & Industry Trends
Radio broadcasters in the United Kingdom are facing numerous challenges, the foremost being the splintering of media into a greater number of fragments. As increasing amounts of content are delivered via highly customisable online avenues, the broadcast nature of radio has been perceived by some as a liability. The ongoing switch from analogue to digital radio broadcasting is partly a response to this, and the increasing array of channels available via the digital platform will help the industry pull through this transition. The BBC is the most significant player in industry, accounting for over half of total listening hours across Great Britain.
Over the five years through 2011-12, industry revenue is estimated to contract 0.7% per annum to total £1.2 billion... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
Due to the increasingly fragmented media landscape in the United Kingdom and rampant growth of digital communications media, the relative importance of radio broadcasting has been declining for many years. Although radio-style broadcasting is expected to retain a place in the media landscape for many years to come, the golden days of radio can be confidently declared to be in the past. Technology change in the industry, such as the transition to DAB and streaming via the internet, is innovation of sorts, but does not necessarily represent new life for the industry. There is still some uncertainty about the revenue prospects of relying on a solely internet-based broadcasting model... purchase to read more