Industry Analysis & Industry Trends
The Potato Crisps and Snacks Production industry has performed well over the past five years. Industry revenue is expected to grow at a compound annual rate of 1% over the five years through 2014-15, reaching £2 billion. Challenging economic conditions caused consumers to turn to cheaper frozen potato products and potato snacks. This trend has prevailed despite the health-consciousness movement among consumers. However, the emphasis on healthy eating and healthy living has adversely affected demand for some of the industry's products, especially potato crisps and frozen potato foods, due to perceptions that these items are unhealthy. Consumers have turned to alternatives such as fruit and cereal products, which has hindered industry growth... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Potato Crisps and Snacks Production industry is in the mature phase of its life cycle. The industry is characterised by a saturated domestic market and a range of well-established products and manufacturers. This saturation means that manufacturers must compete by constantly introducing new products into the marketplace to stimulate demand and differentiate themselves from their competitors. In the 10 years through 2019-20, the value that the industry adds to the economy is expected to grow at a compound annual rate of 0.5%, compared with GDP growth of 2.1%.
Producers typically rely on the same market segments for their sales: mainly, grocery wholesalers and supermarket chains. While exports have been growing steadily, their share of industry revenue remains small... purchase to read more