Industry Analysis & Industry Trends
The Potato Crisps and Snacks Production industry has performed well over the past five years. The industry is expected to grow at a compound annual rate of 1.5% over the five years through 2013-14 to reach £2 billion. Challenging economic conditions caused consumers to turn to cheaper frozen potato products and potato snacks. This trend has prevailed despite the health-consciousness movement among consumers. However, the emphasis on healthy eating and healthy living has adversely affected demand for some industry products, especially potato crisps and frozen potato foods, due to the perceptions that these items are unhealthy. Consumers have turned to alternatives such as fruit and cereal products, hindering industry growth... purchase to read more
Industry Report - Industry Locations Chapter
The geographic spread of industry establishments is dependent on the dispersion of population and on regional share of gross value added, but most importantly on proximity to potato-farming regions. For instance, not a single industry establishment is currently located in London. Locating in the city is not worth the high costs associated with more expensive rent and labour for industry operators because it confers limited additional advantages. Processed products can be transported to population centres such as this with ease, but it is most efficient to source raw potatoes locally.
Ireland has a history of potato growing, and this extends to Northern Ireland... purchase to read more