Industry Analysis & Industry Trends
The Potato Crisps & Snacks Production industry has managed to retain its crunch despite being faced with some difficult challenges over the past five years. An era of health, nutrition and convenience has ushered in new consumer tastes, lifestyles and dietary concerns that have warranted producers adapting to changes in the marketplace. The emphasis on healthy eating and living has adversely affected demand for some industry products, especially potato crisps and frozen potato snacks, due to the unhealthy perceptions and increased wariness of such foods.
Increased availability of healthy alternatives such as biscuits, dairy, cheese, fruit and cereal products have impeded industry growth... purchase to read moree
Industry Report - Industry Analysis Chapter
The industry remained resilient over the past five years, despite being faced with a tough trading climate. The health and wellbeing movement resulted in declining demand for potato crisps and frozen chips, as consumers came to associate these foods with high fat and oil content. Media coverage of the health effects of these foods further impeded consumption, as Britons became increasingly wary of their calorie intake. The credit crunch and ensuing global financial crisis resulted in a substantial decrease in discretionary spending, with a large reduction in expenditure for eating out offset by increased incidences of cooking inside the home... purchase to read more