Industry Analysis & Industry Trends
The Potato Crisps and Snacks Production industry has performed well over the past five years. Industry revenue is expected to grow at a compound annual rate of 1% over the five years through 2014-15, reaching £2 billion. Challenging economic conditions caused consumers to turn to cheaper frozen potato products and potato snacks. While this trend has prevailed over the health-consciousness movement among consumers overall, the emphasis on healthy eating and healthy living has still had adverse effects on demand for some of the industry's products, especially potato crisps and frozen potato foods, due to perceptions that these items are unhealthy. Consumers have turned to alternatives such as fruit and cereal products, which has hindered industry growth... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Potato Crisps and Snacks Production industry has a medium level of concentration. The top four players are estimated to account for 46.7% of the market in 2014-15. Competition varies heavily between the frozen and snack divisions of the industry. The Canadian firm McCain Foods, which has a 39.3% share of the segment, dominates the frozen division. However, in the crisps and snacks segment, varying consumer tastes rescue the industry from the grip of global companies. Retailers usually diversify the snacks they have on offer, so an operator in this segment must itself have a diverse brand portfolio to gain market share.
Concentration has increased over the past five years, mostly due to the growth of Intersnack's presence in the market... purchase to read more