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Potato Crisps & Snacks Production in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Potato Crisps & Snacks Production Market Research Report | SIC C10.310 | Sep 2014

Chip off the old block: Firms appeal to health-conscious consumers through new products

IBISWorld’s Potato Crisps & Snacks Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
KP Snacks Limited KP Snacks Limited market share
McCain Foods Limited McCain Foods Limited market share
Walkers Snacks Limited Walkers Snacks Limited market share
Industry Statistics & Market Size
Revenue
£2bn
Annual Growth 10-15
1.0%
Annual Growth 15-20
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Profit
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Employment
19,402
Businesses
51
Industry Analysis & Industry Trends

The Potato Crisps and Snacks Production industry has performed well over the past five years. Industry revenue is expected to grow at a compound annual rate of 1% over the five years through 2014-15, reaching £2 billion. Challenging economic conditions caused consumers to turn to cheaper frozen potato products and potato snacks. While this trend has prevailed over the health-consciousness movement among consumers overall, the emphasis on healthy eating and healthy living has still had adverse effects on demand for some of the industry's products, especially potato crisps and frozen potato foods, due to perceptions that these items are unhealthy. Consumers have turned to alternatives such as fruit and cereal products, which has hindered industry growth... purchase to read more

Industry Report - Industry Analysis Chapter

The Potato Crisps and Snacks Production industry has shown mixed results over the past five years. Early on, the trading-down effect of the recession spurred growth. As consumer confidence decreased, consumers switched from raw potatoes to frozen potato products. They also purchased more potato crisps and snacks, which are relatively inexpensive. Similarly, cash-strapped consumers traded down from other food-service industries to fast-food outlets, which purchase large quantities of frozen potato products. This trend reversed towards the end of the period, however, when the recovery of the UK economy brought increased confidence to consumers. Over the five years through 2014-15, the industry is expected to grow at a compound annual rate of 1% to reach £2 billion... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Potato Crisps & Snacks Production Industry?

This industry includes companies that manufacture and preserve frozen and dehydrated potatoes. These companies also produce potato snacks, crisps, flour and meal. Industrial potato peeling is also included in the industry.

Industry Products
Potato crispsPrepared frozen potatoesPotato snacksDehydrated mashed potatoes
 
Industry Activities
Manufacturing prepared frozen potatoesManufacturing dehydrated mashed potatoesManufacturing potato snacksManufacturing potato crispsManufacturing potato flour and mealIndustrial potato peeling


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