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Potato Crisps & Snacks Production in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Potato Crisps & Snacks Production Market Research Report | SIC C10.310 | May 2014

Tasty business: Operators appeal to health-conscious consumers by innovating

IBISWorld’s Potato Crisps & Snacks Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
KP Snacks Limited KP Snacks Limited market share
McCain Foods Limited McCain Foods Limited market share
Walkers Snacks Limited Walkers Snacks Limited market share
Industry Statistics & Market Size
Revenue
£2bn
Annual Growth 10-15
1.0%
Annual Growth 15-20
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Profit
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Employment
19,402
Businesses
51
Industry Analysis & Industry Trends

The Potato Crisps and Snacks Production industry has performed well over the past five years. Industry revenue is expected to grow at a compound annual rate of 1% over the five years through 2014-15, reaching £2 billion. Challenging economic conditions caused consumers to turn to cheaper frozen potato products and potato snacks. This trend has prevailed despite the health-consciousness movement among consumers. However, the emphasis on healthy eating and healthy living has adversely affected demand for some of the industry's products, especially potato crisps and frozen potato foods, due to perceptions that these items are unhealthy. Consumers have turned to alternatives such as fruit and cereal products, which has hindered industry growth... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The Potato Crisps and Snacks Production industry is in the mature phase of its life cycle. The industry is characterised by a saturated domestic market and a range of well-established products and manufacturers. This saturation means that manufacturers must compete by constantly introducing new products into the marketplace to stimulate demand and differentiate themselves from their competitors. In the 10 years through 2019-20, the value that the industry adds to the economy is expected to grow at a compound annual rate of 0.5%, compared with GDP growth of 2.1%.

Producers typically rely on the same market segments for their sales: mainly, grocery wholesalers and supermarket chains. While exports have been growing steadily, their share of industry revenue remains small... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Potato Crisps & Snacks Production Industry?

This industry includes companies that manufacture and preserve frozen and dehydrated potatoes. These companies also produce potato snacks, crisps, flour and meal. Industrial potato peeling is also included in the industry.

Industry Products
Potato crispsPrepared frozen potatoesPotato snacksDehydrated mashed potatoes
 
Industry Activities
Manufacturing prepared frozen potatoesManufacturing dehydrated mashed potatoesManufacturing potato snacksManufacturing potato crispsManufacturing potato flour and mealIndustrial potato peeling


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