Industry Analysis & Industry Trends
Operators in the Potato Crisps and Snacks Production industry include manufacturers of frozen and dehydrated potatoes and producers of potato snacks and crisps. The industry has performed well over the past five years. Industry revenue is expected to grow at a compound annual rate of 4.2% over the five years through 2015-16, reaching £2.2 billion. Industry performance has been influenced by a number of consumer trends, including the growth of health consciousness amongst UK consumers. Industry operators have therefore had to adapt their product ranges to incorporate these changing lifestyles. This has had a negative effect on the demand for the more traditional, salt-rich industry products... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Potato Crisps and Snacks Production industry has a medium level of concentration. The top four players are estimated to account for 44.3% of the market in 2015-16. Competition varies heavily between the frozen and snack divisions of the industry. The Canadian firm McCain Foods, which has a 22.8% share of the segment, dominates the frozen division. However, in the crisps and snacks segment, varying consumer tastes rescue the industry from the grip of global companies. Retailers usually diversify the snacks they have on offer, so an operator in this segment must itself have a diverse brand portfolio to gain market share.
Concentration has increased over the past five years, mostly due to the growth of Intersnack's presence in the market... purchase to read more