Industry Analysis & Industry Trends
In 2000, the United Kingdom's 10 largest newspapers sold a combined 22 million copies per day. Today, that number has fallen to 13 million, and the fall shows no sign of stopping. Across the developed world, the newspaper industries are in a state of flux, with advertisers reluctant to invest in online space, and classifieds revenue vanishing as advertisers migrate online. While the internet's revolutionary effect on news is still underway, it remains difficult to predict what form the nation's media consumption will take in the future. Undeniably, readers' voracious appetite for digital material will grow exponentially. Lagging behind in the technology race, newspaper publishers have been left in a state of upheaval; the last five years resulting in falling revenue 3.8% per annum... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The rapidly contracting market for news in the United Kingdom, coupled with falling profit for most major newspaper companies, suggests an industry in decline. The internet has removed the major barrier between consumers and the news, and news organisations made the early mistake of providing their content for nothing, which led to audiences expecting free content.
The advent of new technology is a catalyst for change in any market, but for a product as widely wanted as news and analysis there is sufficient demand that the market will eventually reassert itself, as consumers have proven their willingness to pay for news in the past... purchase to read more