Industry Analysis & Industry Trends
The traditional revenue model of UK newspaper publishers has been torn up in recent years due to falling demand for print media and declines in advertising revenue. The transition from print to digital has been far from seamless and although the growth rates of digital revenue have been impressive, the digital business is still in its infancy. The industry includes businesses that produce articles for publication in print editions or electronic form, including on the internet. Industry revenue is expected to decline at a compound annual rate of 5.7% over the five years through 2014-15. In 2014-15, the industry is projected to generate revenue of £4.6 billion, a 4.9% decline on the previous year... purchase to read more
Industry Report - Industry Products Chapter
Circulating newspapers is expected to contribute 38.2% of industry revenue in 2014-15. Selling newspapers is the largest revenue stream for national newspapers. Regional newspapers generate a much smaller proportion of their revenue this way because there are more free local papers than free national papers. The revenue generated from circulating newspapers has remained relatively constant as a proportion of total revenue over the past five years.
Selling display advertising
Display advertising generates an important source of revenue for newspaper publishers, accounting for an estimated 33% of revenue in 2014-15. The contribution of display advertising to newspapers' revenue varies substantially between national and regional titles... purchase to read more