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Newspaper Publishing in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Newspaper Publishing Market Research Report | SIC J58.130 | Jan 2016

Out of print: Declining circulation and online competition prove bad news for the industry

IBISWorld’s Newspaper Publishing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Johnston Press Johnston Press market share
News Corporation News Corporation market share
Telegraph Media Group Ltd Telegraph Media Group Ltd market share
The Daily Mail and General Trust The Daily Mail and General Trust market share
Trinity Mirror plc Trinity Mirror plc market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The traditional revenue model of UK newspaper publishers has been torn up by falling demand for print media and declines in advertising revenue. The transition from print to digital has been far from seamless and even digital advertising revenue is only growing at a single-digit rate. The digital business is still in its infancy and changes need to be rolled out in order to cope with falling newspaper circulation. Industry revenue is expected to decline at a compound annual rate of 6% over the five years through 2015-16. During the current year, the industry is projected to generate revenue of £4.7 billion, a 2.8% decline on the previous year... purchase to read more

Industry Report - Industry Products Chapter

Selling print advertising

Although the shrinking spend on print advertising in newspapers has been the subject of much discussion in the past five years, it still contributes a large portion of operators' revenue. Traditionally, newspapers have been a good way for advertisers to reach a broad audience but plummeting circulation figures and the ability to target niche groups online are making them a less attractive prospect. National newspapers can still use their wide reach to attract print advertising, but can be vulnerable to reductions in demand from large clients. For example, Trinity Mirror, one of the major players in the industry, has partly blamed its plunging income from print advertising on weaker advertising spending among supermarket chains... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Newspaper Publishing Industry?

The Newspaper Publishing industry consists of businesses that produce articles to publish in print and digital editions. The industry also includes advertising newspapers, but does not cover news agencies (see IBISWorld report J63.910).

Industry Products
Selling digital advertisingSelling print advertisingSelling news
Industry Activities
Producing printed and digital newspapersNewsgatheringWriting comment and editorial piecesPublishing advertising newspapers

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