Industry Analysis & Industry Trends
The traditional revenue model of UK newspaper publishers has been torn up by falling demand for print media and declines in advertising revenue. The transition from print to digital has been far from seamless and although the growth rates of digital revenue have been impressive, the digital business is still in its infancy. Industry revenue is expected to decline at a compound annual rate of 4.9% over the five years through 2014-15. During the current year, the industry is projected to generate revenue of £4.8 billion, a 4.2% decline on the previous year.
The two traditional revenue channels for UK newspaper publishers are advertising and sales of printed newspapers, both of which have contracted in the past five years... purchase to read more
Industry Report - Industry Analysis Chapter
Falling circulation numbers and plummeting advertising revenue have created a difficult environment for newspaper publishers over the past five years. Concerns focus on shrinking readership, struggling online subscriptions, the short supply of general advertising and the higher cost of newsprint. Although newspapers make their material available online, many are struggling to make up for their plunging print advertising revenue. As a result, industry revenue is expected to fall at a compound annual rate of 4.9% over the five years through 2014-15. Publishers have attempted to cut their costs dramatically in response, so industry employment numbers have dropped throughout the five-year period and wage expenditure has fallen even faster... purchase to read more