Industry Analysis & Industry Trends
The Motorcycle Manufacturing industry was on the brink of collapse until the rejuvenation of Triumph in the 1980s, which sparked an industry revival. Triumph remains the only major manufacturer in the industry and the company contributes the majority of industry revenue. Triumph's success over the past five years has driven industry revenue through what would have been an otherwise difficult period. Although other companies are considerably smaller, they have managed to find their place in the global market by successfully targeting niche markets. As a result, industry revenue is forecast to expand at a compound annual rate of 3.4% over the five years through 2015-16 to reach £438.6 million.
A large proportion of industry growth can attributed to the huge success of Triumph... purchase to read more
Industry Report - Industry Analysis Chapter
Decades ago, the UK Motorcycle Manufacturing industry was on the brink of collapse. Domestic manufacturers were unable to effectively compete with the foreign manufacturers that had successfully penetrated the UK market. This caused many domestic manufacturers to merge or close. However, the rejuvenation of Triumph has revived the industry by expanding production and significantly increasing global sales. Triumph's success over the past five years has triggered the revitalisation of various other classic British motorcycle brands, including Norton Motorcycles. Despite this, Triumph still generates the vast majority of industry revenue and the success of the industry is largely reflective of the relative success of the company... purchase to read more