Industry Analysis & Industry Trends
Mobile phones have become the latest must-have item of the modern world over the five years through 2012-13. Although solid growth in mobile connections and continuing advances in product design and technology have fuelled consumer demand, these conditions have not translated into the retail market. Instead of experiencing record sales, industry operators have faced a difficult trading environment and revenue is expected to decline at an annualised 5.1% over the five years through 2012-13. Despite stronger consumer demand, revenue growth has been affected by mounting competition between operators, which has led to declines in the average price of phones and falling product margins. Revenue has also been influenced by trends in real personal disposable income and consumer sentiment... purchase to read more
Industry Report - Industry Products Chapter
The mobile telephone market can be broadly segmented into pre-pay and post-pay services. Pre-pay mobiles are not bound by contacts but rather consumers purchase credit to use on a particular network. Alternatively, post-pay mobiles (also known as pay-monthly) require the consumer to enter into a contract with the network provider. As a result, consumers receive a monthly bill based on their use of services. Over the past five years, there has been a shift from pre-pay to post-pay mobiles. Pre-pay mobiles accounted for 65.6% of all mobile connections in 2005, but their share had fallen to 51.3% by 2010... purchase to read more