Industry Analysis & Industry Trends
The Market Research and Public Opinion Polling industry has endured tough times during the past five years as companies have reduced their marketing and product development budgets in line with the deteriorating economy, adversely affecting both the consumer and business-to-business research segments. In the downturn, market research firms had to contend with a shifting media and communications landscape. As a result, industry revenue is estimated to have declined at a compound annual rate of 1.0% during the five years through 2012-13, to £3.7 billion... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The market for research and opinion polling services in the United Kingdom is largely saturated with industry services being widely accepted and used across all sectors of the economy. As a result, the Market Research and Public Opinion Polling industry is in the mature phase of the industry life cycle. Industry value-added, measuring the industry's contribution to the overall economy, has been virtually stagnant and is anticipated to grow at a compound annual rate of 0.4% through the decade through 2017-18, while the UK economy is forecast to grow at a compound annual rate of 1.0% over the same period. An industry growth rate slower than the one of the economy might already be an indication for a declining industry... purchase to read more