Industry Analysis & Industry Trends
The Market Research and Public Opinion Polling industry will expand in 2011-12 for the first time since 2006-07, with revenue growing an estimated 0.7% to reach £3.5 billion. In between, the industry suffered due to the recession as cash-strapped businesses slashed their marketing budgets amid weak consumer spending. Many market research firms also saw margins fall, as clients were still seeking market research services but at discounted rates due to limited budgets. A common strategy was to take a hit to margins in the short term to retain clients. Over the five years through 2011-12, industry revenue is expected to fall 1.8% per annum.
Amid the downturn, market research firms also had to contend with a shifting media and communications landscape... purchase to read more
Industry Report - Industry Analysis Chapter
The past five years have been difficult for the Market Research and Public Opinion Polling industry, with budgets for marketing and product development slashed as the economy soured. Although the industry is expected to stabilise in 2011-12 with growth of 0.7%, the modest growth rate reflects that confidence is still shaky, with many clients waiting for greater certainty before ramping up spending. However, the move into positive growth in 2011-12 is significant, as it follows four successive years of contractions. Overall, industry revenue has declined 1.8% per annum over the five years through 2011-12, to reach £3.5 billion... purchase to read more