Industry Analysis & Industry Trends
Unfortunately for magazine and periodical publishers, their two main sources of revenue tumbled during the economic downturn and have struggled during the slow recovery. As the economy weakened in 2008 and 2009, advertising spending fell as companies tried to maintain positive cash flows. Meanwhile, demand for publications contracted as many Britons cut back discretionary spending because of contracting disposable income. In 2012-13, industry revenue is forecast to decline by a significant 7.1% to £6.78 billion. Over the five years through 2012-13, revenue is expected to fall by 4.5% per annum. The industry has always been somewhat volatile, though the cuts to advertising budgets really hit magazine publishers in 2008-09, dragging down the long-term trend... purchase to read more
Industry Report - Starting a New Business Chapter
Barriers to entry in this industry are relatively low. Printing can be outsourced, significantly reducing start-up costs for new players. However, competition is fierce among the larger titles, and many niche audiences are already well exploited by established smaller players. Brand recognition is an important factor with both readers and advertisers, especially in a period when falling circulations are the norm... purchase to read more