Industry Analysis & Industry Trends
The UK Magazine Publishers industry produces and distributes magazines and periodicals aimed at individuals, tradesmen and professionals in print or electronic format. The industry is split between consumer-targeted magazines, which make up about two-thirds of the industry, and professional periodicals, which make up the remaining third.
The industry's two main sources of revenue, advertising and circulation, both tumbled during the economic downturn and struggled during the slow recovery. When the economy weakened in 2008-09 and 2009-10, advertising was one of the industries hit the hardest because advertising is not cost-efficient when demand is low... purchase to read more
Industry Report - Industry Products Chapter
Professional periodicals comprise 34.7% of the industry's products as a proportion of revenue. This section is largest because many businesses purchase bulk subscriptions to industry- or business-related magazines and periodicals. These include periodicals devoted to finance, business and other occupational interests. Big brands include Elite Business Magazine, owned by CE Media, which provides information to start-ups and small businesses, and Talk Business Magazine, which aims to provide strategic advice to entrepreneurs. The controlled circulation model, where magazines are distributed for free to qualifying readers, is popular in this segment... purchase to read more