Industry Analysis & Industry Trends
The United Kingdom is one of the largest markets for flowers and plants in Europe. Flowers like roses, daffodils, tulips, chrysanthemums and lilies are popular at events such as weddings and funerals, as well as on occasions like Valentine's Day. Most flowers and plants are imported, with the Netherlands accounting for the vast majority of industry imports. During the past five years, demand for flowers and plants has wilted, because they are discretionary products. Since 2008-09, a severe economic downturn has led people to reduce both the frequency of their purchases and their average spend on flowers and plants, particularly cut flowers and pot plants. As a result, industry revenue is estimated to grow at a compound annual rate of 2.3% over the five years through 2013-14 to £1.0... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The industry is in the mature phase of its life cycle, which is illustrated by stagnant industry growth and decreasing enterprise and establishment numbers. Industry value added is estimated to grow at a compound annual rate of 1.3% over the 10 years through 2018-19. Over the same period, the UK economy is expected to grow at a compound annual rate of 1.3%. This is consistent with an industry in the mature stage of its life cycle.
Fluctuating trading conditions, the dominance of foreign imports and market saturation over the past 10 years are largely responsible for the current stagnation. These factors have contributed to an overall decline in industry profitability due to rising input costs and other costs of production... purchase to read more