Industry Analysis & Industry Trends
The United Kingdom is one of the largest markets for flowers and plants in Europe. Flowers like roses, daffodils, tulips, chrysanthemums and lilies are popular at events such as weddings and funerals, as well as on occasions like Valentine's Day. Most flowers and plants are imported, with the Netherlands accounting for the vast majority of industry imports. During the past five years, demand for flowers and plants has wilted, due to their discretionary nature. Since 2008-09, a severe economic downturn has led people to reduce both the frequency of their purchases and their average spend on flowers and plants, particularly cut flowers and pot plants. As a result, industry revenue is estimated to grow at a compound annual rate of 2.3% over the five years through 2013-14 to £1.0... purchase to read more
Industry Report - Industry Key Buyers Chapter
The UK Flower and Plant Growing industry has a very low level of market concentration, as the largest four industry operators account for just 9.8% of industry revenue. It is a highly fragmented industry characterised by small, family farms. Due to the large number of enterprises and the relatively small size of industry operators, firms generally operate on a local scale. Some smaller farms grow more specialised plants and flowers so they can reap the financial benefits of premium prices for high-quality production. It is typically only the larger specialised-produce firms that engage in international trade.
Over 62% of industry establishments employ four people or fewer and 81.2% employ fewer than 10 people. This illustrates the extent of fragmentation in the industry... purchase to read more