Industry Analysis & Industry Trends
The Electricity Trade industry is expected to earn revenue of about £30 billion in 2012-13, compared with £26.8 billion five years earlier. Revenue growth has averaged 2.3% per year over the five years through 2012-13, as higher electricity prices more than offset lower electricity consumption. The volume of electricity sold to end users is expected to be about 304,994 gigawatt hours (GWh) in 2012-13, up just 0.4% on the previous year and well below the 321,624 GWh sold in 2007-08. The volume of electricity sold fell particularly sharply in 2009-10 as lower economic activity and tight household budgets cut the demand for power... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
This industry is characterised by slow growth in demand and volumes of electricity sold. Although revenue is expected to continue expanding strongly, that growth is due to electricity prices rising by more than prices in general. Higher prices reflect the growing cost of generating electricity, both from renewable sources and from fossil fuels.
In this climate, market participants are expected to compete strongly for market share by targeting the most price-conscious consumers with attractive deals. The existing entrenched positions of existing industry players, which also have operations in other utility industries, such as electricity generation, electricity distribution and gas supply, combined with tough competition, is expected to deter entry to the industry... purchase to read more