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Computer Game Publishing in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Computer Game Publishing Market Research Report | SIC J58.210 | Jul 2014

Reaching a new level: Casual gaming and online distribution console operators for past problems

IBISWorld’s Computer Game Publishing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Activision Blizzard UK Limited Activision Blizzard UK Limited market share
Electronic Arts Ltd Electronic Arts Ltd market share
Microsoft Ltd Microsoft Ltd market share
Nintendo of Europe GMBH Nintendo of Europe GMBH market share
Ubisoft Entertainment S.A. Ubisoft Entertainment S.A. market share
Industry Statistics & Market Size
Revenue
£1bn
Annual Growth 10-15
-1.6%
Annual Growth 15-20
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Profit
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Employment
1,366
Businesses
104
Industry Analysis & Industry Trends

Games published for the major games consoles are still the biggest source of revenue in the Computer Game Publishing industry, but social games played online and on mobile phones are playing an increasingly large part. Video games have now become a common form of entertainment for about 45% of the population, although many of these are casual rather than regular gamers. Despite this, games are now played by many people that do not fit into any obvious market for games. Women and girls are now playing games more than ever, and mobile phone gaming has opened the door to a large market. User-friendly devices, such as the iPad, are now encouraging older generations to take up gaming... purchase to read more

Industry Report - Starting a New Business Chapter

Branding is a major barrier to entering the industry. Most game publishers are global and established corporations that have strong links with developers and studios. They are also knowledgeable about the industry and employ skilled labour. A new entrant will find it difficult to compete against incumbents. Their lack of reputation and brand name recognition will make it difficult for them to publish games across the most popular platforms.

Barriers to entry have been falling, primarily due to online publishing, which has made self-publishing or small-scale publishing much easier. The mobile gaming market is experiencing an influx of new small entrants, and is currently commanding a growing share of the industry... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Computer Game Publishing Industry?

Companies in this industry publish video games for all platforms, including PC, Nintendo Wii U, Nintendo 3DS, Microsoft Xbox One, Sony PlayStation 4, Sony PlayStation Vita, mobile devices and online platforms. The industry does not include non-gaming computer software such as operating systems (see IBISWorld report J58.290).

Industry Products
Software for Sony consolesSoftware for Nintendo consolesSoftware for Microsoft consolesSoftware for PCsSoftware for other platforms
 
Industry Activities
Distributing gamesAdapting games to the domestic market Testing games Marketing gamesDeveloping artwork and packaging for games


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