Industry Analysis & Industry Trends
Games published for the major games consoles are still the biggest source of revenue in the Computer Game Publishing industry, but social games played online and on mobile phones are playing an increasingly large part. Video games have now become a common form of entertainment for about 45% of the population, although many of these are casual rather than regular gamers. Despite this, games are now played by many people that do not fit into any obvious market for games. Women and girls are now playing games more than ever, and mobile phone gaming has opened the door to a large market. User-friendly devices, such as the iPad and Google Nexus, are now encouraging older generations to take up gaming too... purchase to read more
Industry Report - Industry Investment Chapter
The UK Computer Game Publishing industry has a medium level of capital intensity. Game publishers typically have reasonably high wage costs because the publishing process requires human capital to a large extent. The various roles of a publisher, including producing, translating and marketing games, are all highly dependent on skilled labour. Producing games involves monitoring the progress of game developers and managing budgets. IBISWorld estimates publishers in the industry operate with a capital-to-labour ratio of 1:7.25 in 2014-15, which means that for every £1.00 spent on capital, publishers are expected to spend £7.25 on wages.
The industry does incur capital costs in the form of computers and other telecommunication equipment costs... purchase to read more