Computer Game Publishing in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Computer Game Publishing Market Research Report | SIC J58.210 | Feb 2014

Game on: Revenue expected to grow as publishers embrace online gaming and new consoles are released

IBISWorld’s Computer Game Publishing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Activision Blizzard UK Limited Activision Blizzard UK Limited market share
Electronic Arts Ltd Electronic Arts Ltd market share
Microsoft Ltd Microsoft Ltd market share
Nintendo of Europe GMBH Nintendo of Europe GMBH market share
Ubisoft Entertainment S.A. Ubisoft Entertainment S.A. market share
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

Games published for the major games consoles are still the biggest source of revenue in the Computer Game Publishing industry, but social games played online and on mobile phones are playing an increasingly large part. Video games have now become a common form of entertainment for about 45% of the population, although many of these are casual rather than regular gamers; only one-third of the population are comfortable with the label 'gamer'. Despite this, games are now played by many people who previously did not fit into any obvious market for games. Women are now playing games more than ever, and mobile phone gaming has opened the door to a large market as well. User-friendly devices, such as the iPad, are encouraging older generations to take up gaming... purchase to read more

Industry Report - Industry Investment Chapter

The UK Computer Game Publishing industry has a low level of capital intensity. Game publishers typically have reasonably high wage costs, as the publishing process requires human capital to a large extent. The roles of a publisher, including producing, translating and marketing games, are all highly dependent on skilled labour. Producing games involves monitoring the progress of game developers and managing budgets. IBISWorld estimates publishers in the industry operate with a capital-to-labour ratio of 1:7.94 in 2013-14, which means that for every £1 spent on capital, publishers will spend £7.94 on wages.

The industry does incur capital costs in the form of computers and other telecommunication costs... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Computer Game Publishing Industry?

Companies in this industry publish video games for all platforms, including PC, Nintendo Wii, Xbox 360, PlayStation 3, PlayStation Portable, mobile phones, the iPad and online platforms. The industry does not include non-gaming computer software such as operating systems (see IBISWorld report J58.290).

Industry Products
Sony softwareNintendo softwareMicrosoft softwarePC softwareDigital software
Industry Activities
Producing gamesAdapting games to the domestic market Testing games Marketing games

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