Industry Analysis & Industry Trends
Games published for the major games consoles are the biggest source of revenue in the Computer Game Publishing industry, but social games played online and on mobile phones are playing an increasingly large part. Video games have now become a common form of entertainment for a large proportion of the population, although many of these are casual rather than regular gamers. Games are now played by many people outside the obvious market for games. Women currently constitute 52% of gamers in the United Kingdom, and mobile phone gaming has opened the door to a large, previously untapped market. User-friendly devices, such as the iPad and Google Nexus, are now encouraging older generations to take up gaming too... purchase to read more
Industry Report - Starting a New Business Chapter
Branding is a major barrier to entering the industry. Most game publishers are global and established corporations that have strong links with developers and studios, or develop their games in-house. They are also knowledgeable about industry trends and employ skilled labour. A new entrant will find it difficult to compete against incumbents. Their lack of reputation and brand name recognition will make it difficult for them to publish games across the most popular platforms.
Barriers to entry have been falling, primarily due to online publishing, which has made self-publishing or small-scale publishing much easier. The mobile gaming market is experiencing an influx of new small entrants, and is currently commanding a growing share of the industry... purchase to read more