Industry Analysis & Industry Trends
Computer games, or interactive entertainment as they have come to be known among industry players, are no longer the domain of teenagers and the socially awkward adult male. Games are now a common form of entertainment for about 45% of the population, although many of these are casual rather than regular gamers, with only one-third of the population comfortable with the label 'gamer'. Still, the number of people who play games has risen over the past five years to incorporate non-traditional markets. Women are now playing games more than ever, and mobile phone gaming has opened the door to a large market as well. User-friendly devices such as the iPad are encouraging older generations to take up gaming... purchase to read more
Industry Report - Starting a New Business Chapter
Branding is a major barrier to entry in this industry. Most game publishers are global and established corporations that have strong links with developers and studios. They are also knowledgeable about the industry and employ skilled labour. A new entrant into the industry will find it difficult to compete against incumbents. A new entrant will also lack the reputation and brand name recognition, which will make it difficult to publish games across the most popular platforms.
Barriers to entry have been falling, primarily due to online publishing, which has made self-publishing or small-scale publishing much easier. The mobile gaming market is experiencing an influx of new small-scale entrants, and is currently commanding a growing share of the industry... purchase to read more