Industry Analysis & Industry Trends
Computer games, or interactive entertainment as they have come to be known among industry players, are no longer the domain of teenagers and the socially awkward adult male. Games are now a common form of entertainment for about 45% of the population, although many of these are casual rather than regular gamers, with only one-third of the population comfortable with the label 'gamer'. Still, the number of people who play games has risen over the past five years to incorporate non-traditional markets. Women are now playing games more than ever, and mobile phone gaming has opened the door to a large market as well. User-friendly devices such as the iPad are encouraging older generations to take up gaming... purchase to read more
Industry Report - Industry Investment Chapter
The UK Computer Game Publishing industry has a low level of capital intensity. Game publishers typically have reasonably high wage costs, as the publishing process requires human capital to a large extent. The roles of a publisher including producing, translating and marketing games are all highly dependent on skilled labour. Producing games involves monitoring the progress of game developers and managing budgets. IBISWorld estimates that for every £1 spent on capital, industry operators will spend £10.93 on labour in 2012-13.
The industry does incur capital costs in the form of computers and other telecommunication costs. The uptake of online gaming has led to a fall in the labour intensity of the industry over the past five years... purchase to read more