Industry Analysis & Industry Trends
Games published for the major games consoles are still the biggest source of revenue in the Computer Game Publishing industry, but social games played online and on mobile phones are playing an increasingly large part. Video games have now become a common form of entertainment for about 45% of the population, although many of these are casual rather than regular gamers; only one-third of the population are comfortable with the label 'gamer'. Despite this, games are now played by many people who previously did not fit into any obvious market for games. Women are now playing games more than ever, and mobile phone gaming has opened the door to a large market as well. User-friendly devices, such as the iPad, are encouraging older generations to take up gaming... purchase to read more
Industry Report - Industry Key Buyers Chapter
Concentration in the UK Computer Game Publishing industry is high. The top four companies are expected to account for 75.1% of industry revenue in 2013-14. However, concentration may vary significantly from year to year as each company's market share varies with the popularity of new game releases. The top 20 publishing companies account for over 90% of revenue, and the remaining companies are mostly small publishers that do not generate a significant amount of revenue.
Concentration has been rising among the larger players in the industry due to mergers and acquisitions, most notably Square Enix's takeover of Eidos plc. However, small publishers have been entering the mobile publishing market, driven by the growth in smartphone and tablet adoption... purchase to read more