Industry Analysis & Industry Trends
Industry operators have faced difficult conditions over much of the past five years due to the hangover effects of the downturn. Before 2008-09, the industry did well as businesses focused on improving their customer service and chose to outsource non-core operations. However, the financial crisis and the subsequent recession caused demand to fall considerably because businesses slashed their spending to rein in costs. The industry has also faced strong competition from offshore call centres, which further hampered its performance. Offshore call centres in developing countries such as India have been helped by the lower labour costs, which are operators' largest cost, and the large pool of English-speaking workers available... purchase to read more
Industry Report - Industry Products Chapter
The activities of call centres can be separated into inbound and outbound calls. Under this basic segmentation, inbound calls are the dominant service.
Customer care generates the largest portion of industry revenue, accounting for an estimated 57.7% of the total in 2014-15. Customer relationship management has become an increasingly important part of corporate strategies and customer satisfaction is a key area where companies can distinguish themselves. Furthermore, the rise of social media has given customers an excellent platform to air their grievances. As a result, there has been considerable investment in dealing with customers' concerns. The most common way for customers to contact businesses is via call centres... purchase to read more