Industry Analysis & Industry Trends
The Breakfast Cereals Production industry has managed to retain its crunch over the past five years despite a difficult trading climate. Britons are the largest consumers of breakfast cereals in Europe and the second-largest in the world, with about 87.0% of households consuming a cold breakfast cereal at least once per day. While this is an encouraging trend, the industry's operating environment has been affected by commodity price volatility, falling consumer spending and the global economic malaise, which have put pressure on prices and volumes. However, producers have been proactive and able to respond to changing markets by releasing innovative products and advertising aggressively... purchase to read moree
Industry Report - Industry Analysis Chapter
The Breakfast Cereals Production industry has shown flakes of brilliance over the past five years despite being faced with challenges. Britons are the biggest spenders on breakfast cereals in Europe, with per capita spending significantly ahead of countries such as France, Spain and Germany. However, over the past five years, the trading climate has been affected by volatile commodity prices, falling consumer spending and a global economic recession, which have put pressure on prices and volumes. Demand for cereals and cereal snacks has remained resilient, as they are staple foods and relatively inexpensive compared with other forms of discretionary spending... purchase to read more