Industry Analysis & Industry Trends
The Biscuit Production industry produces a range of sweet and savoury products that are considered non-essential. The bulk of industry revenue is derived from the sale of sweet biscuits and rusks (55.0% of annual sales), with the remainder coming from the production of biscuit-style cakes, crackers and pretzels. Demand for biscuits is predominantly driven by demand from supermarkets, grocery wholesalers and bakery retailers.
The industry has been steadily growing over the five years through 2013-14, despite tough trading conditions related to the economic environment and changing consumer preferences. Revenue is expected to increase at a compound annual rate of 1.3% over the five years through 2013-14 to reach £4.2 billion, while revenue growth of 0.7%... purchase to read more
Industry Report - Industry Products Chapter
Sweet biscuits and rusks
Some types of sweet biscuits come with toppings or fillings such as cream, butter, nuts, dried fruit, marshmallows and chocolate. Rusks are a type of hard, dry biscuit or twice-baked bread, and are popular mainly in the United Kingdom and Western Europe. This segment's share of industry revenue has remained relatively static over the past five years, as British consumers continue to enjoy sweet biscuits with tea. One of the major influences on sweet biscuit consumption has been the health-consciousness trend. As biscuits are considered unhealthy by some, they are often the first products to go if consumers attempt a healthier diet... purchase to read more