Industry Analysis & Industry Trends
The Biscuit Production industry produces a range of grain-based snack products. It is dominated by sweet biscuits, which are estimated to comprise 72.5% of revenue in 2013-14, but also includes crackers, preserved cakes and pastries, and snack foods produced from grain, such as tortilla chips. Demand for biscuits is predominantly driven by demand from supermarkets, grocery wholesalers and bakery retailers.
The industry is expected to grow steadily over the five years through 2013-14, despite tough trading conditions related to the economic environment and changing consumer preferences. Revenue is expected to increase at a compound annual rate of 1.3% over the five years through 2013-14 to reach £4.2 billion, while revenue growth of 0.7% is expected in 2013-14... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Biscuit Production industry has a medium level of market share concentration, with the top four players estimated to account for 41.2% of revenue, however market share does vary by industry segment. In sweet biscuits and crackers, industry giants such as United Biscuits and Burton's Biscuit Company own iconic household biscuit brands that command a high level of customer loyalty, but their market share is not overwhelming. Many smaller brands are able to compete successfully. On the other hand, Walkers Snack Foods Limited is expected to hold 48.9% of the non-potato savoury snacks segment.
Many smaller companies have been able to operate very successfully, particularly due to premiumisation and the advent of supermarket own-label contracts... purchase to read more