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Advertising Agencies in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | SIC M73.110 | Sep 2013

A web of competition: Many traditional operators are developing digital platforms

IBISWorld’s Advertising Agencies market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Omnicom Group Inc Omnicom Group Inc market share
Publicis Groupe SA Publicis Groupe SA market share
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Revenue
£18bn
Annual Growth 09-14
-1.3%
Annual Growth 14-19
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Profit
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Employment
86,159
Businesses
14,137
Industry Analysis & Industry Trends

The Advertising Agencies industry has endured a difficult five years. Since the downturn began in 2008-09, businesses have cut back sharply on their advertising expenses, causing revenue to contract in 2008-09 and 2009-10. The industry recovered temporarily in 2010-11, but remained stagnant in the following year as economic conditions weakened. The London Olympic Games increased demand in 2012-13, which enabled revenue to grow moderately. In 2013-14, the industry is expected to continue this trend as economic conditions and business confidence levels gradually improve and allow businesses to slowly increase their marketing and advertising budgets... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The services offered by the Advertising Agencies industry have become a part of daily life for both the public and industry customers. The shift towards online communication and digital media applications has slowed down growth and demand for industry services. As a result, the industry's life cycle is classified as mature.

Industry value added, which measures the industry's contribution to the overall economy, is anticipated to grow at a compound annual rate of 0.9% during the 10 years through 2018-19. The UK economy is forecast to grow at a compound annual rate of 1.3% over the same period. Although this indicates that the industry will account for a declining share of the UK economy, the industry is not in the decline stage... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies provide advice about, produce and place advertising material across a range of media, including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies, media sales representatives and market researchers.

Industry Products
Television and radio advertisingPrint media advertisingOnline advertisingOut-of-home advertisingProfessional consulting
 
Industry Activities
Planning advertising campaignsCreating and placing advertisements in mediaCreating and placing outdoor advertisementsPromoting productsDistributing advertising material and samplesDirect mail advertisingConsulting and advising on marketing


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