Industry Analysis & Industry Trends
The Advertising Agencies industry has grown during the past five years after struggling with heavy falls in revenue. Nevertheless, revenue is expected to remain below the levels recorded prior to the economic downturn, in real terms. Demand for advertising services was adversely affected by weak levels of business confidence, which resulted in firms restricting their marketing budgets. The fall in real disposable income also dampened demand for industry services as pressure on household spending generally reduces the ability of advertising campaigns to attract more customers. However, online advertising revenue grew strongly during the past five years as consumers began accessing more media content online through tablets, smartphones and computers... purchase to read more
Industry Report - Industry Locations Chapter
The Advertising Agencies industry is concentrated in London and the South East, with approximately 50% of establishments located in these two regions.
London accounts for 32.4% of industry establishments. This reflects the fact that advertising agencies like to be located near decision-makers in their target markets. There is a high concentration of major company head offices and regional headquarters in London. In particular, many international firms make London their European base and therefore have much of their European advertising agency work based there. Due to these factors, many advertising agencies also have their headquarters or flagship offices in London... purchase to read more