Advertising Agencies in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | SIC M73.110 | Jul 2015

A catchy jingle: Business confidence propels demand for the industry, increasing revenue

IBISWorld’s Advertising Agencies market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The industry has grown overall during the past five years after declining in 2011-12. Demand was adversely affected by weak business confidence levels at the start of the period, which resulted in operators restricting their marketing budgets. The fall in real disposable income also dampened demand as pressure on household spending generally reduces the ability of advertising campaigns to attract more customers. The industry returned to growth in 2012-13, as the 2012 London Olympic Games stimulated demand. Revenue growth strengthened in the latter part of the period as economic conditions improved and business confidence levels began to rebound, allowing businesses to expand spending on advertising activities... purchase to read more

Industry Report - Industry Analysis Chapter

Industry revenue is forecast to increase at a compound annual rate of 2.2% over the five years through 2015-16. Despite this, revenue is estimated to remain below the level recorded in 2007-08 in real terms. Weak business confidence levels at the start of the period resulted in marketing budgets being tightly controlled. In addition, the fall in real disposable income during many years of the period also negatively influenced demand for advertising activity, as it reduced the purchasing power of consumers. Online advertising revenue grew robustly during the period, but the benefits to the industry were limited due to strong competition from participants operating outside the industry. The industry returned to growth in 2012-13, as the 2012 London Olympics Games increased demand... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies, media sales representatives and market researchers.

Industry Products
TV and radio advertisingPrint media advertisingOnline advertisingOut-of-home advertisingProfessional consulting
Industry Activities
Creating and placing advertisements in mediaCreating and placing outdoor advertisementsCreating and placing online advertisementsProviding consulting and advisory services

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