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Advertising Agencies in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | SIC M73.110 | Mar 2014

Industry bypass: Strong competition from outside the industry restricts revenue growth

The Advertising Agencies market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Omnicom Group Inc Omnicom Group Inc market share
Publicis Groupe SA Publicis Groupe SA market share
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Revenue
£18bn
Annual Growth 09-14
-1.0%
Annual Growth 14-19
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Profit
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Employment
95,006
Businesses
14,530
Industry Analysis & Industry Trends

The Advertising Agencies industry has endured a difficult five years. Since the downturn began in 2008-09, businesses have cut back sharply on their advertising expenses, causing revenue to contract in 2008-09 and 2009-10. The industry recovered temporarily in 2010-11, but remained stagnant in the following year as economic conditions weakened. The London Olympic Games increased demand in 2012-13, which enabled revenue to grow moderately. Despite the challenging conditions, online advertising revenue grew strongly during the past five years as consumers began assessing more media content online through tablets, smartphones and computers. However, the benefits to the industry were curtailed due to industry operators losing market share to firms operating outside the industry... purchase to read more

Industry Report - Industry SWOT Analysis Chapter

The services offered by the Advertising Agencies industry have become a part of daily life for both the public and industry customers. The shift towards online communication and digital media applications has slowed down growth and demand for industry services. As a result, the industry's life cycle is classified as mature.

Industry value added, which measures the industry's contribution to the overall economy, is anticipated to grow at a compound annual rate of 1.5% during the 10 years through 2018-19. The UK economy is also forecast to grow at a compound annual rate of 1.5% over the same period. This indicates that the industry will account for a relatively stable share of the overall UK economy... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies, media sales representatives and market researchers.

Industry Products
TV and radio advertisingPrint media advertisingOnline advertisingOut-of-home advertisingProfessional consulting
 
Industry Activities
Planning advertising campaignsCreating and placing advertisements in mediaCreating and placing outdoor advertisementsPromoting productsDistributing advertising material and samplesDirect mail advertisingConsulting and advising on marketing


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