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Advertising Agencies in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | SIC M73.110 | Aug 2014

Making a connection: Increased business activity and confidence help revenue expand

IBISWorld’s Advertising Agencies market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Omnicom Group Inc Omnicom Group Inc market share
Publicis Groupe SA Publicis Groupe SA market share
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Revenue
£19bn
Annual Growth 10-15
2.7%
Annual Growth 15-20
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Profit
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Employment
97,376
Businesses
14,327
Industry Analysis & Industry Trends

The Advertising Agencies industry has grown during the past five years after struggling with heavy falls in revenue. Nevertheless, revenue is expected to remain below the levels recorded prior to the economic downturn, in real terms. Demand for advertising services was adversely affected by weak levels of business confidence as it resulted in firms restricting their marketing budgets. The fall in real disposable income also dampened demand for industry services as pressure on household spending generally reduces the ability of advertising campaigns to attract more customers. However, online advertising revenue grew strongly during the past five years as consumers began accessing more media content online through tablets, smartphones and computers... purchase to read more

Industry Report - Industry Key Buyers Chapter

The level of concentration in the industry has increased over the past two decades as mergers and acquisitions have taken place in the global marketing sector. The three largest players, WPP, Publicis and Omnicom, are global marketing and communications giants that have emerged from this period of consolidation. The top four players operating in the industry are estimated to have a combined market share of 16.1% in 2014-15. Therefore, although the large players gained market share during the period, concentration in the industry remains low. There are many small players operating in the industry and 91.3% of firms employed fewer than 10 members of staff in 2013... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies, media sales representatives and market researchers.

Industry Products
TV and radio advertisingPrint media advertisingOnline advertisingOut-of-home advertisingProfessional consulting
 
Industry Activities
Creating and placing advertisements in mediaCreating and placing outdoor advertisementsCreating and placing online advertisementsProviding consulting and advisory services


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