Industry Analysis & Industry Trends
The Advertising Agencies industry has endured a difficult five years. Since the downturn began in 2008, businesses have cut back sharply on advertising expenses, leading revenue to contract in 2008-09 and 2009-10 and grow weakly during 2010-11 and 2011-12. The industry will enjoy a better year in 2012-13, with the London Olympics to prove a major boon to advertisers as companies increase advertising spending for the event. Industry revenue is estimated to grow 2.9% over the year to reach £18.4 billion.
The recession was not the only factor causing headaches for the industry over the past five years, during which the industry contracted an annualised 1.8%... purchase to read more
Industry Report - Industry Products Chapter
Media buying is estimated to account for 60% of industry revenue. The purchase of media space, placement of advertisements in media, and subsequent monitoring and management tends to be done by specialist media-buying agencies. Buying agencies work with various media outlets, such as newspapers, TV and radio stations, to book advertising space or time on behalf of clients, and to make sure their clients' advertisements are printed or aired within the desired slot. Their specialist experience and expertise tends to mean that they can undertake the buying and placement process more efficiently, particularly on large campaigns that use many different media providers... purchase to read more