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Advertising Agencies in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | SIC M73.110 | May 2016

Agents of growth: Downstream businesses' expanding budgets have lifted demand for services

The Advertising Agencies market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Annual Growth 12-17
Annual Growth 17-22
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Industry Analysis & Industry Trends

The industry has returned to growth during the past five years. Rebounding economic conditions and rising business confidence levels allowed downstream businesses to expand their marketing budgets, which enhanced demand for industry services. In addition, major events such as the 2012 London Olympics and the 2015 Rugby World Cup propelled demand for advertising services. However, demand for print media advertising dwindled during the period due to the significant fall in print media circulation. Households also endured household spending pressures. This restricted industry growth somewhat, as downstream businesses are generally more likely to increase spending on advertising activities when the purchasing power of consumers strengthens... purchase to read more

Industry Report - Industry Products Chapter

Online advertising

Online advertising is estimated to generate 31.1% of industry revenue in 2016-17. The growth in digital media and the fragmentation of consumers' media habits have sharply increased the popularity of online advertising over the past five years. Online advertising campaigns range from banners to video advertisements. Viral campaigns and search engine marketing are other types of online advertising. However, although the total amount spent on online advertising is expected to be considerably higher when compared with amount spent on TV and radio advertising in 2016-17, this segment's share of revenue is depressed to some extent because a proportion of the total amount spent on online advertising is not relevant to the industry... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies, media sales representatives and market researchers.

Industry Products
TV and radio advertisingPrint media advertisingOnline advertisingOut-of-home advertisingProfessional consulting
Industry Activities
Creating and placing advertisements in mediaCreating and placing outdoor advertisementsCreating and placing online advertisementsProviding consulting and advisory services

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