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Advertising Agencies in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | SIC M73.110 | Aug 2014

Making a connection: Increased business activity and confidence help revenue expand

IBISWorld’s Advertising Agencies market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
Omnicom Group Inc Omnicom Group Inc market share
Publicis Groupe SA Publicis Groupe SA market share
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Revenue
£19bn
Annual Growth 10-15
2.7%
Annual Growth 15-20
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Profit
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Employment
97,376
Businesses
14,327
Industry Analysis & Industry Trends

The Advertising Agencies industry has grown during the past five years after struggling with heavy falls in revenue. Nevertheless, revenue is expected to remain below the levels recorded prior to the economic downturn, in real terms. Demand for advertising services was adversely affected by weak levels of business confidence as it resulted in firms restricting their marketing budgets. The fall in real disposable income also dampened demand for industry services as pressure on household spending generally reduces the ability of advertising campaigns to attract more customers. However, online advertising revenue grew strongly during the past five years as consumers began accessing more media content online through tablets, smartphones and computers... purchase to read more

Industry Report - Industry Analysis Chapter

The industry returned to growth during the past five years following sharp declines in revenue in 2008-09 and 2009-10. Industry revenue is forecast to increase at a compound annual rate of 2.7% over the five years through 2014-15. Despite this, revenue is estimated remain 8.2% below the level recorded in 2007-08, in real terms. Weak business confidence resulted in marketing budgets being controlled tightly. In addition, the fall in real disposable income also negatively influenced demand for advertising activity as it reduced the purchasing power of consumers. Online advertising revenue grew robustly during the period, but the benefits to the industry were limited because of strong competition from participants operating outside the industry... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies, media sales representatives and market researchers.

Industry Products
TV and radio advertisingPrint media advertisingOnline advertisingOut-of-home advertisingProfessional consulting
 
Industry Activities
Creating and placing advertisements in mediaCreating and placing outdoor advertisementsCreating and placing online advertisementsProviding consulting and advisory services


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