Advertising Agencies in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | SIC M73.110 | Mar 2016

On trend: Increased business confidence and consumer spending support industry growth

The Advertising Agencies market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Despite declining in 2011-12, industry revenue has grown relatively consistently over the past five years. Demand was adversely affected by weak business confidence levels at the start of the period, which resulted in firms restricting their marketing budgets. The fall in real disposable income also dampened demand as pressure on household spending tends to limit the success of advertising campaigns. The industry returned to growth in 2012-13, with the 2012 Olympics stimulating considerable demand. Revenue growth strengthened during the following years as economic conditions improved and business confidence levels began to rebound. Online advertising revenue grew strongly from the start of the period as the number of consumers with easy access to the internet increased... purchase to read more

Industry Report - Industry Investment Chapter

Capital intensity is determined by comparing the human and capital equipment factors of production, using wages and depreciation costs as proxies. Comparatively high depreciation costs indicate high investment in depreciable assets like buildings and equipment, meaning high capital intensity. Conversely, comparatively high wage costs indicate high labour intensity.

The Advertising Agencies industry exhibits a low level of capital intensity. This is reflected by its capital-to-labour ratio of 1:9.61, indicating that for every £1.00 spent on capital equipment, an estimated £9.61 is spent on labour. Labour costs are estimated to account for 20.2% of industry revenue in 2015-16 and, after purchases, constitute the industry's largest cost component... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies, media sales representatives and market researchers.

Industry Products
TV and radio advertisingPrint media advertisingOnline advertisingOut-of-home advertisingProfessional consulting
Industry Activities
Creating and placing advertisements in mediaCreating and placing outdoor advertisementsCreating and placing online advertisementsProviding consulting and advisory services

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