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Advertising Agencies in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | SIC M73.110 | Apr 2012

Web of competition: Many traditional operators are developing digital arms

The Advertising Agencies market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Omnicom Group Inc Omnicom Group Inc market share
Publicis Groupe SA Publicis Groupe SA market share
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Revenue
£18bn
Annual Growth 08-13
-1.8%
Annual Growth 13-18
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Profit
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Employment
75,232
Businesses
11,160
Industry Analysis & Industry Trends

The Advertising Agencies industry has endured a difficult five years. Since the downturn began in 2008, businesses have cut back sharply on advertising expenses, leading revenue to contract in 2008-09 and 2009-10 and grow weakly during 2010-11 and 2011-12. The industry will enjoy a better year in 2012-13, with the London Olympics to prove a major boon to advertisers as companies increase advertising spending for the event. Industry revenue is estimated to grow 2.9% over the year to reach £18.4 billion.

The recession was not the only factor causing headaches for the industry over the past five years, during which the industry contracted an annualised 1.8%... purchase to read more

Industry Report - Industry Products Chapter

Media buying is estimated to account for 60% of industry revenue. The purchase of media space, placement of advertisements in media, and subsequent monitoring and management tends to be done by specialist media-buying agencies. Buying agencies work with various media outlets, such as newspapers, TV and radio stations, to book advertising space or time on behalf of clients, and to make sure their clients' advertisements are printed or aired within the desired slot. Their specialist experience and expertise tends to mean that they can undertake the buying and placement process more efficiently, particularly on large campaigns that use many different media providers... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies provide advice, creative services and production and placement of advertising material across a range of media including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies and media sales representation.

Industry Products
Media buyingCreative services and productionCampaign planning and management
 
Industry Activities
Creating advertising campaignsPlacing advertisements in mediaMarketing consulting and advice


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