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Advertising Agencies in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | SIC M73.110 | Mar 2015

Adding up: Revenue rises as business confidence propels demand for the industry

The Advertising Agencies market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
Omnicom Group Inc Omnicom Group Inc market share
Publicis Groupe SA Publicis Groupe SA market share
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Revenue
£19bn
Annual Growth 10-15
2.8%
Annual Growth 15-20
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Profit
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Employment
98,383
Businesses
14,327
Industry Analysis & Industry Trends

The Advertising Agencies industry has grown during the past five years after struggling with heavy falls in revenue. Nevertheless, revenue is expected to remain below the levels recorded prior to the economic downturn, in real terms. Demand for advertising services was adversely affected by weak levels of business confidence, which resulted in firms restricting their marketing budgets. The fall in real disposable income also dampened demand for industry services as pressure on household spending generally reduces the ability of advertising campaigns to attract more customers. However, online advertising revenue grew strongly during the past five years as consumers began accessing more media content online through tablets, smartphones and computers... purchase to read more

Industry Report - Industry Key Buyers Chapter

The level of concentration in the industry has increased over the past two decades as mergers and acquisitions have taken place in the global marketing sector. The three largest players, WPP, Publicis and Omnicom, are global marketing and communications giants that have emerged from this period of consolidation. The top four players operating in the industry are estimated to have a combined market share of 16.3% in 2014-15. Therefore, although the large players gained market share during the period, concentration in the industry remains low. There are many small players operating in the industry and 90.7% of firms are expected to have employed fewer than 10 members of staff in 2014... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies, media sales representatives and market researchers.

Industry Products
TV and radio advertisingPrint media advertisingOnline advertisingOut-of-home advertisingProfessional consulting
 
Industry Activities
Creating and placing advertisements in mediaCreating and placing outdoor advertisementsCreating and placing online advertisementsProviding consulting and advisory services


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