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Advertising Agencies in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | SIC M73.110 | May 2013

A web of competition: Many traditional operators are developing digital platforms

IBISWorld’s Advertising Agencies market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

Report Snapshot
Market Share of Companies
Omnicom Group Inc Omnicom Group Inc market share
Publicis Groupe SA Publicis Groupe SA market share
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Revenue
£17bn
Annual Growth 09-14
-1.5%
Annual Growth 14-19
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Profit
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Employment
83,000
Businesses
14,137
Industry Analysis & Industry Trends

The Advertising Agencies industry has endured a difficult five years. Since the downturn began in 2008-09, businesses have cut back sharply on advertising expenses, causing revenue to contract in 2008-09 and 2009-10, and limiting it to weak growth in subsequent years. The industry enjoyed a better year in 2012-13 as companies increased their advertising spending to make the most of the London Olympic Games, the Queen's Diamond Jubilee and the European Football Championships. However, industry revenue is expected to decline by 1.2% over the current year and reach £17.5 billion.

The recession has not been solely responsible for the 1.5% compound annual rate of contraction in industry revenue over the past five years... purchase to read more

Industry Report - Industry Key Buyers Chapter

The industry concentration level has increased over the past two decades as there have been many mergers and acquisitions across the global marketing sector. The three largest players are global marketing and communications giants that have emerged from this period of consolidation: WPP, Publicis and Omnicom. These three are now estimated to account for 16.3% of total industry revenue in 2013-14.

The big three firms have all adopted the holding company model, under which they each own hundreds of individual firms across all areas of marketing, from advertising agencies to PR firms, media agencies and market research firms... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies provide advice, creative services and production and placement of advertising material across a range of media including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies, media sales representation and market research.

Industry Products
Media buyingCreative services and productionCampaign planning and managementOther advertising services
 
Industry Activities
Planning of advertising campaignsCreating and placing advertisements in mediaCreating and placing outdoor advertisementsProduct promotionDistribution of advertising material and samplesDirect mail advertisingMarketing consulting and advice


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