Advertising Agencies in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | SIC M73.110 | Mar 2016

On trend: Increased business confidence and consumer spending support industry growth

IBISWorld’s Advertising Agencies market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

Report Snapshot
Market Share of Companies
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

Despite declining in 2011-12, industry revenue has grown relatively consistently over the past five years. Demand was adversely affected by weak business confidence levels at the start of the period, which resulted in firms restricting their marketing budgets. The fall in real disposable income also dampened demand as pressure on household spending tends to limit the success of advertising campaigns. The industry returned to growth in 2012-13, with the 2012 Olympics stimulating considerable demand. Revenue growth strengthened during the following years as economic conditions improved and business confidence levels began to rebound. Online advertising revenue grew strongly from the start of the period as the number of consumers with easy access to the internet increased... purchase to read more

Industry Report - Industry Products Chapter

Online advertising

Online advertising is estimated to generate 31.1% of industry revenue in 2015-16. The growth in digital media and the fragmentation of consumers' media habits have sharply increased the popularity of online advertising over the past five years. Online advertising campaigns range from banners to video advertisements. Viral campaigns and search engine marketing are other types of online advertising. However, although the total amount spent on online advertising is expected to be considerably higher when compared with amount spent on TV and radio advertising in 2015-16, this segment's share of revenue is depressed to some extent because a proportion of the total amount spent on online advertising is not relevant to the industry... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies, media sales representatives and market researchers.

Industry Products
TV and radio advertisingPrint media advertisingOnline advertisingOut-of-home advertisingProfessional consulting
Industry Activities
Creating and placing advertisements in mediaCreating and placing outdoor advertisementsCreating and placing online advertisementsProviding consulting and advisory services

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