Advertising Agencies in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | SIC M73.110 | Nov 2015

Promoting growth: Robust business confidence levels support moderate revenue expansion

The Advertising Agencies market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Report Snapshot
Market Share of Companies
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The industry has grown overall during the past five years after declining in 2011-12. Demand was adversely affected by weak business confidence levels at the start of the period, which resulted in firms restricting their marketing budgets. The fall in real disposable income also dampened demand as pressure on household spending tends to limit the success of advertising campaigns in attracting customers. The industry returned to growth in 2012-13, as the 2012 London Olympic Games stimulated demand. Revenue growth strengthened in the latter part of the period as economic conditions improved and business confidence levels began to rebound, allowing businesses to expand their spending on advertising activities... purchase to read more

Industry Report - Industry Key Buyers Chapter

The level of concentration in the industry has increased over the past two decades as mergers and acquisitions have taken place in the global marketing sector. The three largest players, WPP, Publicis and Omnicom, are global marketing and communications giants that have emerged from this period of consolidation. The top four players operating in the industry are estimated to have a combined market share of 16.2% in 2015-16. Therefore, although the large players gained market share during the period, concentration in the industry remains low. There are many small players operating in the industry and 90.3% of firms are expected to have employed fewer than 10 members of staff in 2015... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies, media sales representatives and market researchers.

Industry Products
TV and radio advertisingPrint media advertisingOnline advertisingOut-of-home advertisingProfessional consulting
Industry Activities
Creating and placing advertisements in mediaCreating and placing outdoor advertisementsCreating and placing online advertisementsProviding consulting and advisory services

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