Advertising Agencies in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | SIC M73.110 | Jul 2015

A catchy jingle: Business confidence propels demand for the industry, increasing revenue

IBISWorld’s Advertising Agencies market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Annual Growth 11-16
Annual Growth 16-21
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Industry Analysis & Industry Trends

The industry has grown overall during the past five years after declining in 2011-12. Demand was adversely affected by weak business confidence levels at the start of the period, which resulted in operators restricting their marketing budgets. The fall in real disposable income also dampened demand as pressure on household spending generally reduces the ability of advertising campaigns to attract more customers. The industry returned to growth in 2012-13, as the 2012 London Olympic Games stimulated demand. Revenue growth strengthened in the latter part of the period as economic conditions improved and business confidence levels began to rebound, allowing businesses to expand spending on advertising activities... purchase to read more

Industry Report - Industry Products Chapter

Online advertising

Online advertising is estimated to generate 30.6% of industry revenue in 2015-16. The growth in digital media and fragmentation of consumers' media habits have sharply increased the popularity of online advertising over the past five years. Online advertising campaigns range from banners to video advertisements. Viral campaigns and search engine marketing are other types of online advertising. However, although the total amount spent on online advertising is expected to be considerably higher when compared with amount spent on TV and radio advertising in 2015-16, this segment's share of revenue is depressed to some extent because a proportion of the total amount spent on online advertising is not relevant to the industry... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies, media sales representatives and market researchers.

Industry Products
TV and radio advertisingPrint media advertisingOnline advertisingOut-of-home advertisingProfessional consulting
Industry Activities
Creating and placing advertisements in mediaCreating and placing outdoor advertisementsCreating and placing online advertisementsProviding consulting and advisory services

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