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Advertising Agencies in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | SIC M73.110 | Mar 2014

Industry bypass: Strong competition from outside the industry restricts revenue growth

IBISWorld’s Advertising Agencies market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Omnicom Group Inc Omnicom Group Inc market share
Publicis Groupe SA Publicis Groupe SA market share
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Revenue
£18bn
Annual Growth 09-14
-1.0%
Annual Growth 14-19
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Profit
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Employment
95,006
Businesses
14,530
Industry Analysis & Industry Trends

The Advertising Agencies industry has endured a difficult five years. Since the downturn began in 2008-09, businesses have cut back sharply on their advertising expenses, causing revenue to contract in 2008-09 and 2009-10. The industry recovered temporarily in 2010-11, but remained stagnant in the following year as economic conditions weakened. The London Olympic Games increased demand in 2012-13, which enabled revenue to grow moderately. Despite the challenging conditions, online advertising revenue grew strongly during the past five years as consumers began assessing more media content online through tablets, smartphones and computers. However, the benefits to the industry were curtailed due to industry operators losing market share to firms operating outside the industry... purchase to read more

Industry Report - Industry Key Buyers Chapter

The level of concentration in the industry has increased over the past two decades as mergers and acquisitions have taken place in the global marketing sector. The three largest players, WPP, Publicis and Omnicom, are global marketing and communications giants that have emerged from this period of consolidation. The top four players operating in the industry are estimated to have a combined market share of 16.2% in 2013-14. Therefore, although the large players gained market share during the period, concentration in the industry remains low. There are many small players operating in the industry and 91.3% of firms employed fewer than 10 members of staff in 2013... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies, media sales representatives and market researchers.

Industry Products
TV and radio advertisingPrint media advertisingOnline advertisingOut-of-home advertisingProfessional consulting
 
Industry Activities
Planning advertising campaignsCreating and placing advertisements in mediaCreating and placing outdoor advertisementsPromoting productsDistributing advertising material and samplesDirect mail advertisingConsulting and advising on marketing


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