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Advertising Agencies in the UK: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Advertising Agencies Market Research Report | SIC M73.110 | Jul 2015

A catchy jingle: Business confidence propels demand for the industry, increasing revenue

IBISWorld’s Advertising Agencies market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

Report Snapshot
Market Share of Companies
WPP Group plc WPP Group plc market share
Industry Statistics & Market Size
Revenue
£19bn
Annual Growth 11-16
2.2%
Annual Growth 16-21
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Profit
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Employment
101,570
Businesses
15,268
Industry Analysis & Industry Trends

The industry has grown overall during the past five years after declining in 2011-12. Demand was adversely affected by weak business confidence levels at the start of the period, which resulted in operators restricting their marketing budgets. The fall in real disposable income also dampened demand as pressure on household spending generally reduces the ability of advertising campaigns to attract more customers. The industry returned to growth in 2012-13, as the 2012 London Olympic Games stimulated demand. Revenue growth strengthened in the latter part of the period as economic conditions improved and business confidence levels began to rebound, allowing businesses to expand spending on advertising activities... purchase to read more

Industry Report - Industry Investment Chapter

Capital intensity is determined by comparing the human and capital equipment factors of production, using wages and depreciation costs as proxies. Comparatively high depreciation costs indicate high investment in depreciable assets like buildings and equipment, meaning high capital intensity. Conversely, comparatively high wage costs indicate high labour intensity.

The Advertising Agencies industry exhibits a low level of capital intensity. This is reflected by its capital-to-labour ratio of 1:9.5, indicating that for every £1.00 spent on capital equipment, an estimated £9.50 is spent on labour. Labour costs are estimated to account for 19.9% of industry revenue in 2015-16 and, after purchases, constitute the industry's largest cost component... purchase to read more

 


Industry ProductsRelated ReportsTable of Contents

What is the Advertising Agencies Industry?

Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies, media sales representatives and market researchers.

Industry Products
TV and radio advertisingPrint media advertisingOnline advertisingOut-of-home advertisingProfessional consulting
 
Industry Activities
Creating and placing advertisements in mediaCreating and placing outdoor advertisementsCreating and placing online advertisementsProviding consulting and advisory services


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